On May 7th this year, 3W Coffee in Zhongguancun Chuangye Street in Beijing sold a vanilla latte with “Golden Circle” for 30 RMB. This is a high-profile coffee because its customer is Prime Minister Li Keqiang.

From a small café shop for Internet entrepreneurship exchange five years ago, to a large group with six companies and hundreds of well-known investment giants, 3W is becoming the hottest innovator in the “Internet+” Era.

Today, 3W's incubator management company formally enters Guangzhou Topchain Community, and together with Tencent and Yangcheng Evening News, it creates an “entrepreneurship space” with the most perfect entrepreneurial services in Guangzhou. Prior to the opening of Topchain Community on September 8th, 3W incubator CEO accepted an exclusive interview with Yangcheng Evening News reporter.

Same entrepreneurial spirit allowed Guangzhou Evening News to go with 3W

On September 8th, 2015, Guangzhou Topchain Community, the startup incubator located in downtown Guangzhou, officially opened. This old newspaper building, which once carried “Yangcheng Evening News” for more than 30 years, recorded the most glorious development of the Chinese newspaper industry.

Today, this old building, under the joint creation of the Guangzhou Evening News Group, Topchain Assets, and Tencent, is transforming itself into the nation's first “Mobile Internet Ecological Tree·Entrepreneurial Complex”—Guangzhou Topchain Community.

There have been a number of similar entrepreneurial industrial parks in Guangzhou. It is not the first or the last with Guangzhou Topchain Community. Why did 3W eventually settle here? The CEO of the 3W incubator Freda prefers to start talking about the "original aspiration" of the incubator.

In the new wave of mass entrepreneurship, many incubators have emerged throughout the country, but in reality, most of them only provide entrepreneurs with a low-cost office space. "Entrepreneurs need more than just a space for entrepreneurship. They need professional guidance, support, and understanding and companionship."

Freda said that this is the same belief that has always been adhered to by 3W companies which starts with nothing and relied on entrepreneurship. More literally speaking, this is a kind of feeling to serve entrepreneurs, although everyone knows that this feeling will not bring direct benefits in the short term.

In the opinion of Freda, Yangcheng Evening News, which has a deep media culture, also possesses such feelings. This is also the basis for the cooperation between the two parties. “We must know that at present, there are thousands of incubators across the country, but the one that can profit is very scarce.

To achieve short-term benefits or to achieve entrepreneurship eventually through incubation, we are consistent with Yangcheng Evening News on this. Freda believes that with the media influence of the Yangcheng Evening News and Tencent’s ability to aggregate resources, 3W incubator will be able to create the strongest Internet entrepreneurial environment in Guangzhou.

What can 3W bring to entrepreneurs after being settled in Guangzhou Topchain Community?

In the past few years, 3W Group, represented by 3W coffee, is undoubtedly the most shining star in China's entrepreneurial session: After several appearances in “News Broadcast” and receiving Premier Li Keqiang, the overall valuation the company’s Lagou Network has been as high as 800 million RMB for only a short year.

In April this year, 3W won tens of millions of A rounds financing led by JingDong. In the past 6 months, more than 70% of the teams incubating with 3W incubator have received investment, and the companies incubating in 3W incubator are Lu Xing Pie, MaxCook, and Dian Xin technology.

The matching 3W seed fund will provide a seed round investment of 500,000 RMB to these Internet start-up teams to help start-up teams implement ideas to product prototypes and test within a small scale.

What kind of gospel will entrepreneurs be provided after 3W incubator settles in Guangzhou Topchain Community? “Training, entrepreneurial breakfast, afternoon tea for investors.

There is also basic office registration, financing services, and branding. There is no literal difference between the services described by other incubators on the market. In fact, I'm not willing to say that.”

Freda said with a smile that the core advantage of 3W incubator is that for the same service, 3W pays more attention to professionalism and serviceability. For example, many incubators invite some well-known entrepreneurs to perform road shows.

"We will also invite famous people, not only here to talk but also be able to accompany the entrepreneurs to provide some more practical guidance." For example, how to write a public relations draft that really helps to promote the company and accelerate financing

How do you spend the money when companies get it? And more importantly, it is accompanying with the entrepreneurs. “We are also entrepreneurs and we have stepped on countless pits all the time. We are particularly aware of the hardships. Therefore, when the entrepreneurs are depressed, we have a special understanding and know how to help them.”

What kind of entrepreneurs will be favored by 3W?

Of course, more entrepreneurs value more on the over 180 Internet investors, star executives such as Xu Xiaoping, Zeng Liqing, and Yang Xiangyang in 3W and 3W seed funds they support.

After all, the fund has currently invested in 22 companies, 4 of which have valued over 100 million RMB. What kind of entrepreneurs or innovative products will attract the attention of these investors and 3W funds?

Freda admits that they value the following more. The first is to look at the team. Is the division of work and equity in the entire team clear? The second is higher requirements for founders, including whether there is leadership potential, a business background, logical thinking, experience in the large Internet companies, and so on. The third is the product, whether it can be differentiated, if there have been three peers of similar ones, generally it will not be considered.